PROJECT BY MAFTFASHION
As fashion passionates and as MAFT , Fashion represents our happy place! it’s where we feel and want to be ourselves the most. It’s where we feel fulfilled, purposeful and free. Free to express, free to create and free to explore something new / new horizons. Fashion has always had a huge impact on all of us, it’s a reflexion of our cultures, our evolutions, our differences, our human intelligence, our creativity, our talents, and our passions. Its Cultural and economic impacts are huge but we often tend to forget the negative impacts, the dark side of fashion. Are we forgetting or neglecting one of the most controversial issues nowadays , are we neglecting the ugly truth?
Recently, environmental problems were becoming worse and worse and the fashion industry is being part of it. As good and glamorous the fashion industry might seem, it’s also, unfortunately, becoming a monster. A threat to the planet earth ..
Being the second-largest polluter in the world, after oil, we can tell that things are getting out of control. The Fast Fashion phenomenon has been growing and growing and dominating the fashion industry for years.
More production means more fabrics, more garments, more toxic chemicals (synthetic fibers) and more water waste and the list goes on…
On the bright side, the solutions to fix this mess, are available and possible but it implies for all of us to be responsible and aware of what we’re getting ourselves into.
As a platform and as a voice, MAFT Fashion from its location feels responsible to speak up and to raise the awareness by highlighting better ways “ to fashion / refashion” such as adopting sustainable fashion practices and adopting “upcycling” as a concept which is “ a kind of value-added reproduce of wasted or old materials”. And so the idea of the project was born … and for sure inspired by our Tunisian culture.
But wait .. MAFT Fashion who?
Based in Tunisia, MAFT Fashion is a fashion platform ; founded by Meriem Aouadi and Malak Hachana, that aims to help build the fashion culture and industry in the MENA by promoting middle eastern designers, artists, and creators.
As Mafters, we consider MAFT as a concept, as a way of thinking. A mentality that makes us see fashion on a deeper level, from another perspective, with another sight. We want you to see what we’ve been able to see.
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