As fashion passionates and as MAFT , Fashion represents our happy place! it’s where we feel and want to be ourselves the most. It’s where we feel fulfilled, purposeful and free. Free to express, free to create and free to explore something new / new horizons. Fashion has always had a huge impact on all of us, it’s a reflexion of our cultures, our evolutions, our differences, our human intelligence, our creativity, our talents, and our passions. Its Cultural and economic impacts are huge but we often tend to forget the negative impacts, the dark side of fashion. Are we forgetting or neglecting one of the most controversial issues nowadays , are we neglecting the ugly truth?

Recently, environmental problems were becoming worse and worse and the fashion industry is being part of it. As good and glamorous the fashion industry might seem, it’s also, unfortunately, becoming a monster. A threat to the planet earth ..
Being the second-largest polluter in the world, after oil, we can tell that things are getting out of control. The Fast Fashion phenomenon has been growing and growing and dominating the fashion industry for years.

More production means more fabrics, more garments, more toxic chemicals (synthetic fibers) and more water waste and the list goes on…

On the bright side, the solutions to fix this mess, are available and possible but it implies for all of us to be responsible and aware of what we’re getting ourselves into.

As a platform and as a voice, MAFT Fashion from its location feels responsible to speak up and to raise the awareness by highlighting better ways “ to fashion / refashion” such as adopting sustainable fashion practices and adopting “upcycling” as a concept which is “ a kind of value-added reproduce of wasted or old materials”. And so the idea of the project was born … and for sure inspired by our Tunisian culture.

But wait .. MAFT Fashion who?
Based in Tunisia, MAFT Fashion is a fashion platform ; founded by Meriem Aouadi and Malak Hachana, that aims to help build the fashion culture and industry in the MENA by promoting middle eastern designers, artists, and creators.

As Mafters, we consider MAFT as a concept, as a way of thinking. A mentality that makes us see fashion on a deeper level, from another perspective, with another sight. We want you to see what we’ve been able to see.


The expo


On the occasion of the Fashion Week Tunis 11th edition, the Goethe-Institut invited the collective Stiftung FREIZEIT to launch, in cooperation with the students of ENAU (National School of Architecture and Urbanism) and ESSTED (School of Science and Technology of Design) ), the "Village des Créateurs" project.

The project consists of the development of a plot of 5,000 m2 in Gammarth as part of Fashion Week. The "Village of Creators" sees itself as an alternative event space and an exhibition space for Tunisian and international artists, designers and creators, open to the public during the Fashion Week.

The construction should be steeped in deep reflection on sustainable development, participatory design and upcycling.

As this theme is part of the same vision and ambition as the Freep project, a partnership between Maft Fashion and the Goethe Institute was born and took the form of an art exhibition that includes: the concept of upcycling on one hand, and the link between sustainable fashion and urbanism on the other hand.


Indeed, the project promotes freep’s culture when it comes to quality, budget, and choice. Rare pieces have been given full attention not through they’re trend, but instead, the fabric. The challenge has been accepted and a collection has been released where denim meets tulle meets cotton.

A certain number of designers has been raised along with modeling experts. A collaboration between MAFT Fashion, Convergence and mentor and supervisor Slym Achour gave birth to a limitless outcome.

The process started by stacking fabrics and materials altogether, followed by decomposing and casting and ended between our finest sewers’ hands to end the fine lines.

A collection of second-hand clothes was made by Maft's team and Convergence students under the supervision of teachers and stylist and costume designer Slym Ben Achour.

The idea for this collection was conceived on the basis of the upcycling concept - a sustainable way of producing clothes.

“Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality and environmental value”. ( Wikipedia)

The upcycling is a movement that arises as a wake-up call to society through designs based on recycling and the reuse of objects that are endowed with new opportunities for use.

The idea is that people might pick up thrifted items and make clothes from its interesting.

"Nothing is lost,
Nothing is created,
Everything is transformed"

Photo credit : Adnene Ben Driss


Represents a series of photos that aims to raise awareness and encourage the adoption of sustainable fashion by expressing the uniqueness of thrifted, second-hand clothing items.

From an aesthetic point of view, we wanted to highlight the relationship between fashion and urbanism, by showing the difference and the change a clothing item can make to the visual structure of the space, through creating interesting contrasts either in terms of colors or in terms of shapes and materials.

Each clothing piece imposes its own visual identity and has its own unique touch.

Its characteristics subtly impact each space it penetrates while remaining in harmony with the atmosphere of the composition.

Explore the EXPO

Photographer: Malak Hachana

Villages des

"إشري روبا،
تبات مخطوبا..."

And The Journey continues ...

As Freeping runs in our bloods, we’ve been to possibly every freep in Tunis.

And it has been quite a discovery. Each freep has its own identity and its own characteristics in a way : Prices, Pros and cons, type of clothing, big or small area… And for that matter we wanted to give you a glimpse of our many discoveries in the world of freeping, by creating some sort of mapping for our Top 4 Freeps in Tunis, with brief descriptions that would hopefully get you excited to go freeping. Adding to that, we interviewed 5 different young freepers to get to know how and when did their passion for freeping started and why have they considered freeping as a lifestyle.

Freep maps


Spread along two alleys in Ariana. Starting from 0,500 millimes to even 30 dinars, you can easily be the victim and a seduced buyer. Indeed, Ariana's thrift shop is suited for all budgets because if you are lucky, you can find what you have been looking for. But hurry! Trendy and chic do not meet so often so have your visits be frequent.

Freep maps


It is in a popular district of the Medina of Tunis. It is located near the Jellaz cemetery. Guess the name? It is called Beb Fella, the inevitable thrift shop. The inescapable clothing heaven. Among the most satisfying-compulsive-buyers place. It is nine in the morning. The 'souk', as we call it, extends to the end of the aisle where perfume stalls meet greengrocers. Known for its lingerie and shoe stands, it will most likely occupy you, especially when visited on a Sunday morning.

Freep maps


Known as the former Jewish neighborhood of La Medina, El Hafsia thrift shop is located on the right side at the end of the crossroad that leads to "Beb Bhar". Being the most visited thrift shops of Tunis, there was a time when it was mainly occupied by a modest number of shoppers.

Before even getting to El Hafsia, you can only hear them, The thrift shop sellers. Displayed in the middle of the plaza, each seller occupies his/her stall, over which hundreds of clothes are piled up in a jumbled manner. Bags, purses, jeans, lingerie, and shoes are available to the buyer's liking.

One must be armed with patience, a good pair of sneakers and a lot of energy as it takes around three hours to go through all the sellers and stalls.

Freep maps


Do you know Bab el Khadra? Because if you do not, you missed your chance on stumbling upon a great deal. In which case, you have unknowingly ignored the existence of Sidi Bahri. It is an 800-meter trip through. To get to Sidi Bahri, pave your way through two roads that are "Rue du Liban" and "Belhassen Jrad" through which you will have access to one of the most famous markets in the area. Do you only have one day? Get your budget ready because nothing will make you happier than Sidi Bahri. It is however small, but it is a buyer's dream.

Last but not least, if you already have knowledge of our four selected thrift shops for you, then you can move on to our next section. Our job is done here.


Tell us a little about yourselves?

MERIEM: 27, optimistic crazy workaholic person.

INES: 22, In love with life and freeps.

NADIA: 23, Graphic designer and passionate about almost anything that has to do with art, fashion, and creativity.

CHARFEDDINE: 27, Interior designer, I worked for two years as a designer and then I decided to take courses in ESMOD back in … and got graduated as a fashion designer. I am also a champion of Tunisia in French boxing, and I used to be a part of the national team.

MOHAMED: 26, graduated with a masters degree in Marketing from IHEC and I am currently working as a Communication Manager. I am a fashion addict and love everything about its universe.

Ines Ines

When did you start freeping?

MERIEM: Since high school but I became an expert during my college years.

INES: When I was a kid my mom introduced me to the “Freep phenomenon” and I used to go for a walk every Thursday at Ezzahra (freep).

NADIA: Since I was young, I used to go to freeps with my mother, and she introduced me to one of my passions which is freeping.

CHARFEDDINE: The first time I went to freep was when I was 11 and I went with my mother and it was kind of a habit going to freeps once and awhile. Now that I’m a grown-up, I kept that habit and started going to many different freeps, I even went to freeps in other regions.

MOHAMED: When I was young my Pocket money, and the little budget that I used to have, did not allow me to buy all the clothes that I wanted so I turned to freeps.

Meriem Meriem


MERIEM: Between 5DT and 20DT.

INES: I don't go over 50 DT.

NADIA: My budget is not always the same, sometimes I go shopping with the only 5DT in my pocket, and sometimes I take 200DT with me and go home with tons of goodies (clothes, shoes, accessories, books .. ), so it really depends on how much money I have and which freep I’m going to, and my mood also.

CHARFEDDINE: I don’t have a specific budget but I once paid 320DT while shopping and there is a time when bought a whole pile of clothes.

MOHAMED: Around 100DT per month.


MERIEM: At least, once a week.

INES: I don’t have a certain frequency, I go whenever I like which is pretty often.

NADIA: Every once and a while.

CHARFEDDINE: Each time I have the opportunity to.

MOHAMED: At least once per month.

Nadia Nadia

Why do you love to freep?

MERIEM: I like to go to freeps because it’s kind of relieving, I feel disconnected and stress-free when I dig into a pile of clothes. I like to lose myself in flowy fabrics.

INES: The freeps have some kind of authenticity on their own, you can create your own clothing identity which would have a great impact on you by making you “re-live” in other people’s clothes that have been worn before, and it makes you kind of living their stories. and so you create another beginning, a new story for each item you wear.

NADIA: It’s impressing how much variety and how much choice there is in freeps. I like the experiencing of discovering new trends just by digging into a pile of clothes. This offers me the opportunity to dress up differently and stand out from the crowd by my unique sense of style, being a freeper makes me feel really special.

CHARFEDDINE: I like freeping because you can find the right items for you and also items that you can re-sell.

MOHAMED: I love freeping because it allows me to be unique, I don't like to be dressed up like the others.

Nahali Nahali

What do you look for while freeping?

MERIEM: Freeping is like treasure hunting, you can find so many affordable, unique and special pieces, and that’s my favorite part!

INES: Clothes mostly! but sometimes I find myself buying some unique objects and items that I never thought I would need. You never know what you can find, and that’s the magic of it all.

NADIA: Baskets (converse, and T-shirts most of the time).

CHARFEDDINE: I go to freeps to look for old fabrics, vintage clothes, unique pieces and items of luxury brands…

MOHAMED: Nothing specific. Going to freeps is a pleasure for me and the only criteria that make me buy something are if it’s trendy or not.

Baazaoui Baazaoui

Favorite freeps?

MERIEM: Hay Zouhour when it comes to vintage clothing and Ariana, my wonderland, that I always go to and I know exactly which are the best “Nsobs”.

INES: Definitely freep Ezzahra, it takes me back to my favorite childhood memories that I really miss!

NADIA: I tend to go to Hafseya most of the time, Hay El Khadhra, Ebnou Khaldoun, and Hay Zouhour.

CHARFEDDINE: My favorite is definitely Hafseya, it is kind of expensive compared to other freeps but it’s definitely the best.

MOHAMED: The one and only Hafseya.


We are grateful


This project has been such an amazing opportunity to learn, to grow, to meet inspiring new people , to gather up and to work as a collective for one major cause : to create.

FREEP’s vision would not have become a reality without the encouragement and the active contribution from our partners especially the Goethe Institute who supported us since the beginning of the project and gave us the opportunity to participate in “village des créateurs” first edition.
It was quite a challenging, yet exciting project!

Through collaborative efforts, we managed to work with fashion design students, amazing mentors such as Slym Achour and other fashion experts. We would like to thank them all for their efforts, inputs, commitment and for their belief in this project.

We cannot forget the contribution of amazingly talented people such as art curator Hela Doghri who didn’t hesitate to join the adventure and worked with us on the exhibition’s scenography, and such as graphic designer Salma Abbassi who conceived the project’s graphic identity.

A very special thanks to Mazen Touati, who we are happy to call "the dream maker", who without his web developing skills, his patience and his major belief in us, Maft and freep would not have been fully existed.

Our sincere gratitude goes out also to the fashion school “Convergence” that has been our home since the beginning of the project. A Special thanks to “Team Convergence”, the workshop would not have been possible without their help and support.

And Last but not least ‘Thank You’ to our forever awesome Mafters, our followers and supporters and those who came to visit us at “Village des créateurs” and even the ones who sent us positive encouraging messages.

Freep Team

A huge shoutout to these amazing talented designers who were involved in the project:


Copyright © 2019 Maft Fashion. All Rights Reserved. Developed by Mazen Touati.